DO TESTIMONIALS REALLY WORK? PART II:

DO TESTIMONIALS REALLY WORK? PART II: By Marilyne Woodsmall WHEN TO USE THEM AND WHEN NOT… In our prior discussion, I talked about the Evaluation People Pattern™. This critical Evaluation People Pattern™ determines how an individual makes a judgment. In the context of sales, this pattern revea […]

DO TESTIMONIALS REALLY WORK?

DO TESTIMONIALS REALLY WORK? Long before the internet came along, people have been giving testimonials for products. TV sales have always played a huge part in the conspicuous consumer society in which we live and still do so today. With the onset of the Internet, we have been overwhelmed with the t […]

The Only Two Reason Why People Buy Anything

I have seen a lot said about the science of buying, heard PR firms, Advertising Agencies, pundits galore, along with every Tom, Dick, and Harriet out there discuss the psychology of buying and yet, not heard it broken down into these two simple truths in quite this way before. Only Two Reasons I hav […]

The Biggest Asset You Can Have

It is well past 2:00 AM  and I am about bushed.  Started at 8:00 this morning and yet I am still pumped and in a bit of a contemplative mood and tired and wired at the same time  But I have found that in these moments that I have some of my best insights, right […]

Not Having An Editor Could Be Costing You Thousands Of Dollars – After

Could not having an editor be costing you thousands of dollars?

I am going to explain how getting an editor could help you make a lot more money.

This is the edited version of my post. As you will see, there was no miracle. 🙂

How can not having an editor be costing you thousands or even t […]

Not Having An Editor Could Be Costing You Thousands Of Dollars – Before

Could not having an editor be costing you thousands of dollars?
I am going to explain how getting one could help you make a lot more money.

This is a two part Blog post. This post is before I have one of my Editors look at it and the next one will be after I have my Editor go through it. It m […]