Bad Video VS No Video

Bad Video VS No Video And The Winner Is… Cheers, Andrew Anderson Profit Consultant

Gene Simmons Of Kiss On Marketing

Gene Simmons Of Kiss On Marketing Ok, if you have only watched Gene Simmons of KISS on the Apprentice or Family Jewels listen to this interview. It is a treat. This is shows why Gene is the smartest guy in entertainment. Did you know that Kiss  has more license agreements than the Beatles?  It have […]

The Only Two Reason Why People Buy Anything

I have seen a lot said about the science of buying, heard PR firms, Advertising Agencies, pundits galore, along with every Tom, Dick, and Harriet out there discuss the psychology of buying and yet, not heard it broken down into these two simple truths in quite this way before. Only Two Reasons I have distilled […]

Increase Your Optin Rates By 57% In 3 Minutes

Domino’s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why

Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.


In case you have not heard, Domino’s Pizza is doing a wholesale change across the board on it’s recipe for its pizzas on December 27th, 2009. They are changing everything about their pizza’s. The sauce, cheese mix and crust. It will now be new and improved.

Regardless of how great it is, the odd of them seeing their sales go down is about 99% and going up only 1%. This is actually predictable if you have the knowledge.

Would you like to know why? If so, I am about to let you in on a very little known secret that could have saved Domino’s millions of dollars in research and more than likely 10’s of millions of dollars in future lost sales.

Marketing In Just 30 Minutes A Day

Are you spending 30 minutes every single day marketing?  If not, you need to do yourself a favor and do just that.  I realized that I had not posted anything in a lot longer than I had thought and as I have mentioned previously, I want to make sure that I am posting info that […]

Marketing 101

I have been getting some feedback from a number of businesses and there seem to be a couple of common themes. The first is that many businesses are doing just fine.  For the most part these are the businesses that look at Advertising and Marketing as part of the products or services cost of delivery […]