UPDATE Wednesday, January 20th
Well as more votes come in on the poll, it is not looking any better for Domino’s Pizza. About 40.53% like the old Pizza better, 12.87% say is is OK, and only 46.53% like it better. So, what this means is that they have the potential to lose 40% of the customer base. The only way the can even make a percentage of that up would to be to bring in new customers to replace those they they are going to lose.
The likelihood of them stealing that many customers from other brands is highly unlikely. You have a better chance of seeing a cow jump over the moon. As I have said, they should have added the new recipe, not gotten rid of the old one. But then again, I guess that I why I get paid the big bucks for saving companies from doing stupid things and wasting millions and killing off stock valuations. 🙂
About a week ago, I did a video as to why Domino’s Pizza’s new Marketing program was probably going to fail and fail big time. In my highly unscientific poll that I did below, it does back up what I said would happen. As I predicted, it appears that they could lose a large chunk of their market share instead of gaining any.
It appears they could lose at least 40% of their customer based. If they would have just polled their customers using a simple poll like this, it could have saved them millions.
Do you like the new Domino’s Pizza? If you have tried it, take the poll and let me know. You can see the results as soon as you choose an answer.
Do you like the new Domino’s Pizza? If you have tried it, take the poll and let me know.
I am just curious to see how this goes!
Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.
In case you have not heard, Domino’s Pizza is doing a wholesale change across the board on it’s recipe for its pizzas on December 27th, 2009. They are changing everything about their pizza’s. The sauce, cheese mix and crust. It will now be new and improved.
Regardless of how great it is, the odd of them seeing their sales go down is about 99% and going up only 1%. This is actually predictable if you have the knowledge.
Would you like to know why? If so, I am about to let you in on a very little known secret that could have saved Domino’s millions of dollars in research and more than likely 10’s of millions of dollars in future lost sales.