Measuring Success – The More Things Change, The More They Stay The Same

Measuring Success It has been awhile since we have looked at the basics of marketing and measurements.  As Peter Drucker said, “What’s measured improves”  and so it goes. It does not matter if you are measuring SEO/SEM, or direct sales, or how many visitors you have to your site,  the fact that you are measuring […]

How To Drasticaly Increase Your Bottom Line With Contact

Profit Consultant 1st Success

Did you know that on average that it takes a bare minimum of about 7 times before she notices your ad or your presence? And then it can take on average 7 more times to be exposed to your product or service before she buys something for you? So, that being said, what are you […]

WordPress Hosting

WordPress Hosting For Your Business The Hosting you use for you Business Website or Blog is important more than ever before.  With Google and the other search engines penalizing you for slow load times and people frankly becoming impatient with sites that take forever to load, it is not imperative that your site runs fast. […]

Transcription Services

Transcription Services Do you need Transcription Work done? Try out www.YakWrite.com and get your first 1 whole hour of audio done for just $20! That is about 8,000 words worth. 🙂 Just let them know you are a new customer when you order and they will refund you the difference when you order! (i told […]

Join ProfitConsultant.org For Free!

We have just opened up membership to Profit Consultant.org for free. Why Join? It is a great way for you to learn how to add more to your bottom line. You can learn from others in a wide variety of industries and niches. You can let people know about your business with links back to […]

The Simple Answer To Making More Money

How You Can Make More Money Starting Right Now I hardly ever login to Linkedin and only do Facebook about once a week if that.  Plus, I  have been keeping my Twitter to a minimum these days which is a whole other blog post, but in my quarterly login to Linkedin, I came across one […]

Social Media Mangers – Schmedia Managers

twitter blue gloss

Social Media Mangers – Schmedia Managers

twitter blue gloss

OK, having a Social Media Manger seems to be in Vogue these days. I have seen the ads for some of them with absolutely ludicrous requirements. I know I have been laughing my ass off just reading the want ads for them and you can bet Gary Vaynerchuk is as well. I want to share some of the joy with you here.

First off, the biggy seems to be a Journalism Degree or even better yet an MBA. Really? How or why that one is relevant is beyond me and actually it is totally irrelevant as I will show you.

What they should be asking is, do you have the ability to communicate in 140 characters or less and do you send out a minimum of 1,000 to 5,000 texts a month? This one is obvious as Twitter is a huge part of social media.

Here at two sample out takes from ads that are laughable. These are from a REAL ads… LOL

Completion of an advanced degree (e.g. MA, MPH, MJ, MBA) and six (6) or more years of relevant experience

* 7+ years traditional media experience working for industry-leading company with significant media budgets in the area of digital marketing.

Wow, since Twitter has only been around for 3 years and Facebook did not really get going until about 2007 tell me how you pull off that 6 or more years of relevant experience ? This is not traditional media either. Can you say Clueless?

Is The Secret To Profitability To Be Intelligently Lazy? Are you taking the Red Pill or the Green one?

RedorGreen

This is an update of a post I did awhile ago… very relevant for today thought don’t you think?

Could it be that the real secret to profitability is to be Intelligently Lazy? Could it really be the more Intelligently Lazy you, are the wealthier you become? And what about Alligators?

Alligator

Well, like a lot of revelations, this one popped up rather unexpectedly right after I took a Green Pill this morning.

With this revelation came a whole breadth of understanding like revelations often do. Point in fact, one of those revelations is I can tell you are Intelligently Lazy too because you are here reading this.

Hopefully, if I communicate this to you correctly, you are going to want to become the laziest person you know.

You may not know it yet, but I am actually giving you quite a compliment. Let me explain to you why, by giving you two old adages you may have heard before.

  • Most people are too busy making a living to ever become wealthy
  • Most people are too busy doing urgent things, rather than important ones

This is because, as the old saying goes, it is hard to drain the swamp when you are up to your ass in alligators.