Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.
In case you have not heard, Domino’s Pizza is doing a wholesale change across the board on it’s recipe for its pizzas on December 27th, 2009. They are changing everything about their pizza’s. The sauce, cheese mix and crust. It will now be new and improved.
Regardless of how great it is, the odd of them seeing their sales go down is about 99% and going up only 1%. This is actually predictable if you have the knowledge.
Would you like to know why? If so, I am about to let you in on a very little known secret that could have saved Domino’s millions of dollars in research and more than likely 10’s of millions of dollars in future lost sales.