DO TESTIMONIALS REALLY WORK? PART II:
DO TESTIMONIALS REALLY WORK? PART II: By Marilyne Woodsmall WHEN TO USE THEM AND WHEN NOT… In our prior discussion, I talked about the Evaluation People Pattern™. This critical Evaluation People Pattern™ determines how an individual makes a judgment. In the context of sales, this pattern revea […]
DO TESTIMONIALS REALLY WORK?
DO TESTIMONIALS REALLY WORK? Long before the internet came along, people have been giving testimonials for products. TV sales have always played a huge part in the conspicuous consumer society in which we live and still do so today. With the onset of the Internet, we have been overwhelmed with the t […]