Internet Experts Usually Aren’t! This extends to all Internet “Xperts” as I like to call them. Same for offline ones too! And I am not just talking about the newbies here. Everyone is a clown when you first start out, even me. Yes, I blew up clients and myself several times. But you dust yourself […]
Social Media Mangers – Schmedia Managers
OK, having a Social Media Manger seems to be in Vogue these days. I have seen the ads for some of them with absolutely ludicrous requirements. I know I have been laughing my ass off just reading the want ads for them and you can bet Gary Vaynerchuk is as well. I want to share some of the joy with you here.
First off, the biggy seems to be a Journalism Degree or even better yet an MBA. Really? How or why that one is relevant is beyond me and actually it is totally irrelevant as I will show you.
What they should be asking is, do you have the ability to communicate in 140 characters or less and do you send out a minimum of 1,000 to 5,000 texts a month? This one is obvious as Twitter is a huge part of social media.
Here at two sample out takes from ads that are laughable. These are from a REAL ads… LOL
Completion of an advanced degree (e.g. MA, MPH, MJ, MBA) and six (6) or more years of relevant experience
* 7+ years traditional media experience working for industry-leading company with significant media budgets in the area of digital marketing.
Wow, since Twitter has only been around for 3 years and Facebook did not really get going until about 2007 tell me how you pull off that 6 or more years of relevant experience ? This is not traditional media either. Can you say Clueless?
A great video that nails what you need to be thinking about and doing to succeed in 2011. Sorry about the stupid commercial. 🙂 Let me know what you think.