Scars On 45 I went to go see a band play last night called Scars On 45. You may have heard them on Gray’s Anatomy and they have a couple of songs out now that you may be hearing on the radio. Well, I am letting you know now that you should plan on hearing […]
OK, the latest stats by they guys over at Popular Mechanics show that 41 percent of your Twitter followers are Bots or fictitious people, and 41 percent are real people and 18 percent are real companies. How is that for some stats? Now I am extrapolating here, but I suspect that the numbers are about […]
Social Media Mangers – Schmedia Managers
OK, having a Social Media Manger seems to be in Vogue these days. I have seen the ads for some of them with absolutely ludicrous requirements. I know I have been laughing my ass off just reading the want ads for them and you can bet Gary Vaynerchuk is as well. I want to share some of the joy with you here.
First off, the biggy seems to be a Journalism Degree or even better yet an MBA. Really? How or why that one is relevant is beyond me and actually it is totally irrelevant as I will show you.
What they should be asking is, do you have the ability to communicate in 140 characters or less and do you send out a minimum of 1,000 to 5,000 texts a month? This one is obvious as Twitter is a huge part of social media.
Here at two sample out takes from ads that are laughable. These are from a REAL ads… LOL
Completion of an advanced degree (e.g. MA, MPH, MJ, MBA) and six (6) or more years of relevant experience
* 7+ years traditional media experience working for industry-leading company with significant media budgets in the area of digital marketing.
Wow, since Twitter has only been around for 3 years and Facebook did not really get going until about 2007 tell me how you pull off that 6 or more years of relevant experience ? This is not traditional media either. Can you say Clueless?
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