Mass Mediocrity And The Motivation People Pattern

MASS MEDIOCRITY AND THE MOTIVATION PEOPLE PATTERN™ “Human nature is such that if we are relatively content, then we are not going to be motivated to do anything to change our comfort zone, whether it be now or later.” Marilyne Woodsmall This is more on Personality Language(tm) from Marilyne Wo […]

DO TESTIMONIALS REALLY WORK? PART II:

DO TESTIMONIALS REALLY WORK? PART II: By Marilyne Woodsmall WHEN TO USE THEM AND WHEN NOT… In our prior discussion, I talked about the Evaluation People Pattern™. This critical Evaluation People Pattern™ determines how an individual makes a judgment. In the context of sales, this pattern revea […]

DO TESTIMONIALS REALLY WORK?

DO TESTIMONIALS REALLY WORK? Long before the internet came along, people have been giving testimonials for products. TV sales have always played a huge part in the conspicuous consumer society in which we live and still do so today. With the onset of the Internet, we have been overwhelmed with the t […]

Domino’s profit more than doubles on new recipe or does it?

Domino’s Pizza announced today that their profits more than doubles on new recipe, or does it really. Here is a link to the AP story the Domino’s Story. The short answer is I don’t think so. Here is the poll I have had up since they did there big change. Look at how many people […]

Domino’s Pizza PR And Marketing Gives Us Another What Not To Do

Here is another rookie mistake that I saw live in the morning. Anderson’s PR Rule #1 Always now and control the outcome you want before you go on national TV.

I meant to comment on this in the other video as well. And as you can see this is definitely not how you want things to go.

Watc […]

Domino’s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why

Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.

In case you have not heard, Domino’s Pizza is doing a wholesale change across the board on it’s recipe for its pizzas on December 27th, 2009. They are changing everything about their pizza’s. The […]