Mass Mediocrity And The Motivation People Pattern

MASS MEDIOCRITY AND THE MOTIVATION PEOPLE PATTERN™ “Human nature is such that if we are relatively content, then we are not going to be motivated to do anything to change our comfort zone, whether it be now or later.” Marilyne Woodsmall This is more on Personality Language(tm) from Marilyne Woodsmall.  I will say it again, […]


DO TESTIMONIALS REALLY WORK? PART II: By Marilyne Woodsmall WHEN TO USE THEM AND WHEN NOT… In our prior discussion, I talked about the Evaluation People Pattern™. This critical Evaluation People Pattern™ determines how an individual makes a judgment. In the context of sales, this pattern reveals how an individual makes a judgment to buy […]


DO TESTIMONIALS REALLY WORK? Long before the internet came along, people have been giving testimonials for products. TV sales have always played a huge part in the conspicuous consumer society in which we live and still do so today. With the onset of the Internet, we have been overwhelmed with the typical and quite annoying […]

Domino’s profit more than doubles on new recipe or does it?

Domino’s Pizza announced today that their profits more than doubles on new recipe, or does it really. Here is a link to the AP story the Domino’s Story. The short answer is I don’t think so. Here is the poll I have had up since they did there big change. Look at how many people […]

A Complete Reprint of P.T. Barnum’s Classic Book “Art Of Money Getting” For Free!

P.T. Barnum

Art Of Money Getting

I am making a copy of “Art Of Money Getting” By P.T. Barnum available to download in PDF format for FREE. This is from a post I did awhile ago, but I thought it worth mentioning again. It is worth rereading on a regular basis.

In the video I go over some of the highlights in the book. Click To Watch Video and it looks best in Full Screen Mode. Just hover in the lower right hand corner and clickthe Box. Hit ESC to come back to regular mode.

I am making’s reprint of P.T. Barnum’s classic book “Art Of Money Getting” available here for free in PDF format.

Domino’s Pizza PR And Marketing Gives Us Another What Not To Do

Here is another rookie mistake that I saw live in the morning. Anderson’s PR Rule #1 Always now and control the outcome you want before you go on national TV.

I meant to comment on this in the other video as well. And as you can see this is definitely not how you want things to go.

The solution to this of course was to just have them taste the Old and the New or at least have them know what the Old tasted like. This is in conjunction with what I feel is the disaster that awaits them on December 27th.

Domino’s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why

Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.


In case you have not heard, Domino’s Pizza is doing a wholesale change across the board on it’s recipe for its pizzas on December 27th, 2009. They are changing everything about their pizza’s. The sauce, cheese mix and crust. It will now be new and improved.

Regardless of how great it is, the odd of them seeing their sales go down is about 99% and going up only 1%. This is actually predictable if you have the knowledge.

Would you like to know why? If so, I am about to let you in on a very little known secret that could have saved Domino’s millions of dollars in research and more than likely 10’s of millions of dollars in future lost sales.