Just got done meeting with a client about the keywords that they were using and they wanted me to change what I had used in their main intro because it did not contain their industry jargon. They had fallen in love with a few words and description and were using it everywhere but…… having not ever been in that niche before I used what I thought was a common sense description and guess what? When we looked today, they were number one on Google for my search terms which happened to be search for 800% more than the term they had been using in their advertising.
So, if you have not used Google Ad Word Tools, go do it now and see if you are barking up the right tree or not. Don’t fall in love with your own jargon and never think you know what the customer is thinking without looking to see what they are actually searching for…
Go here and type in your words or phrases that you are using and find out what is going to work. https://adwords.google.com/select/KeywordToolExternal
Cheers,
Andrew